Mood over West
Come and take a look at the new ‘Glocal’ concept – Global brands presented locally – Mood over West. The cooperating partners at Mood Over West are Rugger by GANT exclusively launched in the Benelux at Mood over West. Along with Hans Ubbink, Keds shoes, Fudge, Amplified Clothing, Universal Music, Band of Angels, Fiat, Alfa Romeo, Hans Boodt and MTV Mobile make this a unique lifestyle environment. With the introduction of some new international streetfashion and streetcouture labels from the likes of the Italian streetwear label Iuter, N4E1 and Blow Eyewear from Asia, IM King, Miss Wax, the new lifestyle collection from Troy Lee Designs (‘for the world’s fastest racers’) and Amplified we have an exclusive package of products at Mood Over West. Some of the brands mentioned above are just available at limited locations or are building their brands in the Benelux area. At Mood Over West we take these opportunities to build an exclusive offer for our consumers. Mood over West is a pop-up lifestylestore. Next to fashion we will also offer a lot of events, from singers/bands to workshops and clinics. Initiators of Mood over West are Jeffrey Sterken, partner at Duizend Bommen&Granaten(DB&G) and Edo van den Hoed, Edo has experience with opening the Blend Guerrilla stores in 2006. Responsible for the interior is Martijn Frank Dirks from Studio MFD, who also created the headoffice of Hyves, the fund for Cultural participation among other big names.