Amazing 'ready to wear' concept for fashion-lovers YDU is a shop where the collections of young and upcoming fashion designers are sold for affordable prizes. With this point of sale YDU helps young designers who are starting their own label. YDU also creates an absolute fashion highlight for fashion lovers, who are always looking for exclusive, customized and individual clothes. Not every random fashion designer fits in the concept. YDU carefully selects the designers, who determine the image of the shop. YDU looks for designers with a lot of creativity, who are able to translate their visions into wearable and affordable collections. The result is a varied offer of exclusive and high-quality clothes and accessories.